After helping Tuborg exhaust their previous bottle design stock, we were in perfect shape to launch ‘Tuborg open’, a global campaign that introduced the new 4G bottle design and branding style for Tuborg. The rollout consisted of two key activities, the creation of a liberating track that was diversified with the different countries local style and a concert in two key Myanmar cities to establish the new Tuborg branding.
The Tuborg Open music collaboration brought an original track by American DJ, Diplo and danish vocalist, MØ which was then remixed by each country’s homegrown ambassadors to make every rendition unique.
The Tuborg open 4G concert featured a variety of top local artists performing alongside our ambassadors, crowd games and an audience beyond the thousands of fans filling the venue. Fans across Myanmar were also able to enjoy the show through broadcasts live on TV, in partner beer stations, and online.
